hb opticians
hb opticians commissioned Cian to design and build a new website to replace one which had not been updated since the launch of the business in 2005.
The brief was open ended, with our advice sought on the best structure, content and layout.
Required elements included eyecatching design, a high profile for non optical services offered including hearing tests and podiatry, prominence for designer eyewear brands, and a full content management system.
We decided the best way to structure the site was to give eyecare, eyewear, audiology and podiatry distinct areas. The ‘about’ section introduced the business and included profiles for all members of the hb team.
We included a new facility enabling users to request appointments online for eye tests, hearing tests or podiatry consultations, and latest offers are flashed across the top of the home page and also have their own dedicated page.
Navigation is clearly displayed and easy to follow, with main navigation across the top of each page and sub navigation down the right hand side. Photography has been used well to ensure all pages are attractive.
The site has links to social media sites and we created a Facebook business page to aid signposting of the site to potential clients. A full CMS and Google Analytics completed the package.
What our clients say
The brief we gave Cian creative pr was quite open ended. I knew I wanted a website that was eyecatching and showcased all our services professionally.
I wanted it to include good photography, profiles for all the members of the team, and to give our audiology and podiatry services a prominent online presence. But I needed good advice on the overall structure, layout and features.
The proposal met all our key objectives, with impressive design concepts and added features we hadn’t considered including online appointment booking. Clear thought had been given to our full client base and how the site could generate new business and ROI.
Chris and his team were very flexible with additions and amends during the build process and we received regular updates. We now have a stunning website which reflects the quality of the services we provide and early feedback from clients and business associates has been excellent.
Hazel Bough Owner, hb opticians
