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Bishop Auckland College

As a former communications manager in a further education college, Cian director Chris Jennings assembled and led a team which secured two national marketing awards in its first two years.

So he is well placed to offer pr consultancy support to Bishop Auckland College. Choosing to link the college’s summer recruitment campaign to a generous support package which replaced the EMA allowance controversially scrapped by the Government caught the media’s attention, generating substantial regional tv, radio and press coverage.

The success has continued since, with much improved exposure in all the college’s key target media. Other work has included being a keynote speaker at a staff conference, attending cross college management meetings and coordinating a cuttings and media analysis service.

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What our clients say

We have been very impressed with both the quality and quantity of media coverage generated since we appointed Cian creative pr as our pr consultancy in summer 2011. Having a background in both the media and the FE industry gives Chris a real insight into both the college’s and the media’s specific needs. He has shown great flexibility, working with both college staff and other external marketing consultants to help us generate positive pr. In the first few months we have not only seen a significant increase in press coverage; we have also enjoyed regional television coverage on the BBC and ITV and local radio broadcasts. The advice we have received on how to maximise coverage has also proved invaluable.
 

Kevin Burns Head of Marketing and School Liaison, Bishop Auckland College